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Ischia Italy Vacation – Plan a Visit There Now!Discover why the island, which was recently struck by an earthquake, is clamoring to make sure tourists know it's open for businessOur Paesani
Still, to visit any of the other towns, including tourist-centric Ischia Porto and Ischia Ponte and Barano, home of the largest beach Maronti, is to have no idea there was an earthquake. You're probably wondering how I could possibly say this so confidently. Well, my son and I were in Ischia less than 48 hours before the earthquake. We had spent the entire summer there. It is the home of my ancestors and husband, who is still there continuing to visit his family. We're in constant contact with family and friends. Now, the natives are angry. They blame journalists for exaggerating the situation and failing to explain the damage was isolated. They don't want them to show the piles of concrete blocking the streets in Casamicciola. While I recognize journalists have a job to do (and it's not to promote vacations on the island), I understand my friends and family, too. Ischia's economy is dependent on tourism. In fact, most of the natives are only able to work six months out of the year. The absolute busiest time is August, especially after Aug. 15, the Ferragosto holiday, and the two weeks after it. Much of Italy – and other parts of Europe – are on vacation. The tourists flock to the beaches of Ischia. But in the wake of the quake, the tourists fled. Many others canceled future reservations. So, Ischia's hotel, restaurant, and shop owners began publicizing the beauty of Ischia. These insiders also explained that the rest of the island is doing just fine, and it's open for business. A campaign that was largely visible on social media went into full effect the day after the earthquake. After all, the year's economy is dependent on it. Celebrities, including Sabrina Ferilli and Laura Pausini, also shared their experiences with Ischia on social media. The point was to encourage people to support the island in its hour of need by spending tourism euro there. Indeed, it is the best way to keep another southern town in Italy from floundering. You too should consider visiting Ischia. You don't know what you've been missing. Here are the top reasons to visit:
Di Meglio has written the Our Paesani column for ItaliansRus.com since 2003. You can follow the Italian Mamma on Facebook or Twitter @ItalianMamma10.
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